Benjamin Franklin’s Goals of Virtue

  • Temperance: Eat not to dullness; drink not to elevation.
  • Silence: Speak not but what may benefit others or yourself; avoid trifling conversation.
  • Order: Let all your things have their places; let each part of your business have its time.
  • Resolution: Resolve to perform what you ought; perform without fail what you resolve.
  • Frugality: Make no expense but to do good to others or yourself; that is, waste nothing.
  • Industry: Lose no time; be always employed in something useful; cut off all unnecessary actions.
  • Sincerity: Use no hurtful deceit; think innocently and justly; speak accordingly.
  • Justice: Wrong none by doing injuries; or omitting the benefits that are your duty.
  • Moderation: Avoid extremes; forebear resenting injuries so much as you think deserve.
  • Cleanliness: Tolerate no uncleanliness in body, clothes, or habitation.
  • Tranquility: Be not disturbed at trifles or at accidents common or unavoidable.
  • Chastity: Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.
  • Humility: Imitate Jesus and Socrates.